Sep
13th
Tue
13th
John Sculley on Apple's Jobs and the Experience of a Lifetime
John Sculley:
We were still very dependent on the profits of Apple II. I felt we had to push profits of Apple II and Steve wanted to lower the price of the Mac to get sales up. We went to the board to decide.
Board decided to go with Sculley’s way, which was clearly the wrong way. Today Apple goes for profit then market share, and it’s working great.
